Botanical formulations from the Southern California coast. Cold-pressed. Small-batch. Made to work slowly, the way good things do.
Each product in the Veldt collection was developed to work alone or together. The ritual, in its entirety, takes four minutes. The results take longer — and they last.
Three years of formulation. A 23% Vitamin C complex stabilized in a base of cold-pressed rosehip and sea buckthorn — two of the most potent natural brightening agents available. It works within two weeks. Most people notice it within four days. One of our earliest customers calls it "the last serum I'll ever need." We're inclined to agree.
Begin with cool water and a small amount of the Morning Cleanser emulsified in your palms. The oil-to-milk transformation as you rinse is intentional — it signals the transition between sleep and attention. Take thirty seconds longer than you think you need.
Morning CleanserThe Luminance Serum absorbs best into skin that retains a trace of moisture. Three drops across cheekbones, forehead, and chin. Press — do not rub — until the serum disappears into the skin rather than sitting on top of it. Give it ninety seconds to settle before the next step.
Luminance SerumTwo drops of the Dusk Face Oil into the cup of your palm, warmed briefly. Pressed over the serum to lock in moisture and activate the actives. The scent — faint, botanical, nothing synthetic — is half the point. It takes three seconds. It changes the rest of the morning.
Dusk Face OilOn the evenings your skin needs more — and it will tell you — a small amount of the Overnight Balm pressed into the most vulnerable areas: around the eyes, the corners of the mouth, the parts that hold the expression of the day. By morning, the difference is visible.
Overnight BalmEvery botanical in the Veldt collection is cold-pressed, ethically sourced, and included at concentrations that actually work. We list our percentages — most brands don't.
The highest natural concentration of Vitamin C available in plant form, alongside Vitamin A and essential fatty acids. Used at 18% in the Luminance Serum — six times the industry standard.
The deepest orange in botanical skincare, dense with carotenoids, omega-7, and a Vitamin E complex that repairs barrier function at the cellular level. A trace amount colors the entire formula.
Plant-derived squalane mirrors the skin's own natural lipid profile so precisely that it absorbs without a trace of residue. The base of the Overnight Balm. The reason it disappears by morning.
Grown on a small farm in San Diego County. Extracted via supercritical CO₂ to preserve the full phytochemical profile. Anti-inflammatory, barrier-strengthening, and the ingredient most responsible for the Cleanser's gentleness.
Technically a wax ester, not an oil, which means it behaves more like the skin's own sebum than any other botanical. Regulates without stripping. Hydrates without clogging. The silent base of the Face Oil.
The most potent form of Vitamin C available, stabilized in an anhydrous base at a pH that allows actual penetration. Most Vitamin C products are below 10% and ineffective at their pH. Ours is neither.
The skincare industry has a Vitamin C problem. Most formulations are ineffective at the concentrations and pH levels they're sold at. We went into detail on the science — and what it means for your routine.
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The skin's repair cycle peaks between 11pm and 2am. Understanding why changes everything about evening skincare.
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A visit to the first-press cooperative in the Himalayan foothills that supplies every batch of the Dusk Face Oil.
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